Affiliate Marketing

Affiliate marketing is when you earn a commission for the online promotion of another company’s product or service. Essentially, affiliates perform online marketing on behalf of a merchant, to drive traffic and conversions for the merchant’s website. For every click or conversion earned, the affiliate is paid by the merchant. Generally speaking, affiliate marketers host websites where they advertise offers on behalf of businesses and brands in various ways. These include blogs, videos, reviews, ads, product links, and more. Affiliates receive payment on a pre-defined basis, usually when a customer clicks on the link (hence, Pay-Per-Click). However, sometimes they only get paid when the customer actually buys the product (CPA, or Cost-Per-Acquisition).

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